First, to set your mind at ease, nothing is changing at the Atlanta location of Sublime. Grant will continue to live in Atlanta and head up operations. It's business as usual. The Thailand outpost will be a franchise of sorts, with Grant will making visits every few months.
The new owner of the Bangkok Sublime contacted Grant because he was scouring the internet for the best gourmet doughnut America had to offer. Seeing Sublime as a top contender, he flew to Atlanta to try it for himself, and decided it was exactly what he was looking for. On the phone, Grant spoke about Bangkok's booming food scene, saying the people there have a special passion for sweets. The city already has locations of several popular American doughnut chains like Dunkin' Donuts and Krispy Kreme.
Sublime Doughnuts will represent something different, just as it does here in Atlanta, focusing on elevating the doughnut as a culinary creation. Due to the fondness for American sweets in Bangkok, Sublime will keep most of their classic menu items (including the international debut of the A-Town Cream!). They'll also try out a few local twists inspired by popular Thai dishes like mango and sticky rice.
The new shop will open on February 12, which Grant says is a lucky day in Bangkok.
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