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Friday, February 10, 2012

Jack in the Box Super Bowl commercial undermines marriage

Posted by Cliff Bostock on Fri, Feb 10, 2012 at 9:28 AM

'Tis the season to be an idiot. I'm talking about electoral politics.

In case you missed it, check out Jack in the Box's Superbowl commercial:

Silly stuff. But possibly insidious in its intent, according to a blogger with the National Organization of Marriage. (That's NOM as in nom-nom-nom.) He writes: "Tongue-in-cheek (bacon-in-mouth?), I have to wonder if this kind of joke is more funny as our country currently flirts with the notion we can make marriage ... whatever we want it to be." The post is followed by readers' comments trashing the reversal of California's anti-gay-marriage law.

And lest you think the NOM blogger was alone, others have been more explicitly outraged. At least one real-life politician saw the commercial as a morality tale. For real. So far, Rick Santorum has not expressed an opinion.

I think it's fairly unlikely Jack in the Box is echoing, from any perspective, the worry that legalization of gay marriage will lead some to marry their pets...or, say, fruit salad. Actually, that is just what Pee-wee Herman did on his TV show in the '80s. He was famous for screaming, "If you love it so much, why don't you marry it?" As far as I know, the fruit-salad episode was not linked to efforts to "redefine" marriage. But it must be acknowledged that Pee Wee was years ahead of Jack in the Box, which really should have credited him for blazing the way.

Anyway, Jack in the Box's Marry Bacon website is kinda fun, especially since it helps you create an out-of-wedlock bacon baby.

(H/T, Addicting Info.)

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