Wednesday, February 22, 2012
News The other Big Boi and his sauce
Posted by Stephanie Dazey on Wed, Feb 22, 2012 at 2:50 PM
For any self-respecting ATLien, the name Big Boi means something. Big Boi is a member of the iconic hip-hop duo, Outkast. He is a Georgia boy that helped put Atlanta's music on the map, and give our city a national voice. Yeah, we claim Big Boi, and yeah, we're proud.
But for all the things that Big Boi is: an A-town icon, dirty South rapper, alleged little blue pill and MDMA dabbler, we for sure know one thing that he is NOT: a weekend barbecue man slingin' sauce from Ft. Meyers, Fla.
That "Big Boi" is actually a dude named Curtis J. Sheard, barbecue enthusiast, and owner of Big Boi's BBQ, a wholesale food manufacturing company who launched their line of specialty BBQ sauces and rubs today. Why the same spelling? Sheard did not comment on the matter, however, he did confirm that he had no ties to our own Daddy Fat Sax/ General Patton/ Sir Lucious L. Leftfoot etc. "No," said Sheard via email, "we're not affliated with the rapper at all."
The company's bio mentions the name, but offers no further enlightenment as to its origins: "There, in my parents' front yard I decided on the name Big Boi's BBQ."
Apparently, the awesome marketing power of achieving alliteration while simultaneously evoking the notoriety of an unrelated celebrity was, in this case, too much to resist.
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