Friday, March 23, 2012

'In Organic We Trust.' Not really.

Posted By on Fri, Mar 23, 2012 at 9:30 AM

I've written a good bit over the last few years about how meaningless the term "organic" has become. This is especially true since large corporations like Walmart have gotten into the act. As I've written, eating local food is usually healthier — personally and ecologically — than eating the typical "organic" food in your grocery store.

The clip above is from a documentary, "In Organic We Trust," that will be screened at the Atlanta Film Festival on March 30. Here's the gist, from promotional material:

The term "organic" has become a hugely popular buzz word in the last several years. 73% of Americans eat organic food, but most have no clue what it means. "In Organic we Trust" takes a critical look at the growing organic industry and reveals what "certified organic" really means. It's different from other food documentaries because it focuses on positive solutions and fresh ideas, such as farmer's markets, urban farming, and school gardens.

The documentary will be available on DVD soon.

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