In a city teeming with food bloggers, finding a unique angle can be a daunting task. But that wasn’t a problem for Nick Love, founder of the blog and YouTube video series ATL Bite Life. With a passion for food and connections in the hip-hop scene, Love was able to create something new: a series that would appeal to foodies and music fans alike.
Love, an Atlanta native, has worked in the local music industry for years. He was formerly the vice president of marketing and promotions for Young Jeezy’s label, and helped put out his first two albums. He also did work for a label with Ludacris in the past.
Love came up with the idea to start a food blog in 2010, when he received an annual report from his bank stating he had spent 45% of his annual income eating out at restaurants.
“That’s something I have a passion for. That was something I did on a regular basis. That’s how I celebrated, that’s how I relaxed. At that point, I was like, I need to make this start working for me,” said Love.
ATL Bite Life started out as a blog and evolved into a video series when Love decided to start taping his dining experiences on his phone. Then, he took it a step further and decided to bring musical artists along with him.
“I realized through doing that, that was my niche when it came to the food thing. I knew that a lot of food blogs around town couldn’t call T.I., 2 Chainz, Travis Porter. These are friends of mine and that’s what made me unique,” said Love.
Love began filming the video series last November. For the first episode, he took 2 Chainz to BLT Steak. Love settled on this location after calling several different restaurants that were opposed to the idea of bright lights and cameras. To decide on which spots to review, Love considers availability, his preference, and his guest’s tastes.
Next week, we can look out for a new episode with Travis Porter at Sweet Georgia’s Juke Joint. In the more distant future, Love hopes to feature sushi restaurants, Virginia Highland locales such as Noche and Diesel, and perhaps some vegetarian/vegan spots.
So what’s Love’s favorite restaurant in Atlanta? Well, actually, it’s in Kennesaw. He says Capers has the best food he’s ever eaten, and that we all have to try it.
“It’s the most underwhelming spot from the outside but when you walk in, the restaurant is incredible and the food is probably second to none in the city,” he said.
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