Built on a model of convenient one-stop shopping, it seems that Target's modest grocery section will, in fact, be able to compete with the neighboring Kroger. Despite sharing a parking lot, several Target customers said they would skip a trip to Kroger if Target had the item in question—even if the price was higher at Target.
But which store is less expensive? We paid each store a visit, and did a little research of our own to learn more.
As you can see, prices were fairly close in most cases. Fresh produce is definitively cheaper at Kroger, but bacon and brie are noticeably less at Target. If you happened to purchase everything on the list, you would have saved $2.56 by shopping at Target on this particular day.
So what have we learned? The truly frugal have their work cut out for them when it comes to maximizing savings. It's probably most useful to consult the weekly ads for each store to find the lowest prices at either one. When it comes down to it, most people are busy (and some of us are lazy). And because of that, the Target fresh grocery will have no problem attracting customers even with a Kroger next door.
About the list:
1) This list is not meant to be a comprehensive resource, but to give a general idea of price differences between stores.
2) Prices are subject to change on a weekly basis.
3) All Kroger prices listed require a Kroger Plus Card.
4) Target prices do not reflect relevant coupons.
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