Monday, June 11, 2012

Honey Badger don't give a sh*t about Froyo

Posted By on Mon, Jun 11, 2012 at 10:30 AM

HoneyBadger.jpg

But Red Mango does. The frozen yogurt chain has released a new flavor in their stores called Honey Badger. Don't worry, no honey badgers were hurt in the making of the new flavor which contains yogurt and honey. Even though this video peaked over a year ago, the froyo chain is counting on its power to help them with marketing through social media.

They are only promoting the flavor through Facebook, Twitter, Instagram, and Pinterest.The marketing promotions state, "Try it...or not. We don't care."

Dan Kim, founder of Red Mango said:

"The reaction has been huge and, once again, it shows the reach that consumers have to share the love."

Tags: , , ,

Comments (2)

Showing 1-2 of 2

Add a comment

 
Subscribe to this thread:
Showing 1-2 of 2

Add a comment

Readers also liked…

Latest in Omnivore

More by Andrea Duke

The Ultimate Doughnut Smackdown
The Ultimate Doughnut Smackdown

Search Events

Search Omnivore

Recent Comments

© 2016 Creative Loafing Atlanta
Powered by Foundation