Monday, June 11, 2012
Food & Life Honey Badger don't give a sh*t about Froyo
Posted by Andrea Duke on Mon, Jun 11, 2012 at 10:30 AM
But Red Mango does. The frozen yogurt chain has released a new flavor in their stores called Honey Badger. Don't worry, no honey badgers were hurt in the making of the new flavor which contains yogurt and honey. Even though this video peaked over a year ago, the froyo chain is counting on its power to help them with marketing through social media.
They are only promoting the flavor through Facebook, Twitter, Instagram, and Pinterest.The marketing promotions state, "Try it...or not. We don't care."
Dan Kim, founder of Red Mango said:
"The reaction has been huge and, once again, it shows the reach that consumers have to share the love."
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