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Tuesday, June 19, 2012

A review too soon, or too late?

the-beatles-norwegian-wood.jpg
Ah, what is a food writer to do when he finds out that his soon to be published restaurant review may be (completely) worthless in a matter of weeks? As in, the restaurant in question is about to make a major change in personnel, in concept, maybe even in name? Should he go ahead and push for the review to be published? Should he drop it altogether? Should he hand it off to the business writer to tell the story of a restaurant reality that hasn't gone quite as planned? Or should he do something like this, and make it the topic of a blog post, seeking reader input and discourse?

The restaurant in question, three months old, will remain unnamed. Though diligent readers may certainly solve the puzzle. It's a place that, right out of the gate, has turned many curious visitors into fans. But clearly not enough. There's a liquor license in the works, that lottery card of restaurant revenues that can make or break a struggling endeavor. But the founder is no longer involved. The whole concept, the feel, the menu is in question. But nothing is set in stone. So how can one write a review knowing that the subject may soon be changing majors, switching schools, or dropping out altogether?

The review I had written was mostly positive. This place has plenty to appreciate. The space feels a lot like the room described in The Beatles' Norwegian Wood: vaguely Scandinavian rustic chic, warm pillows surrounding a fireplace. It's the kind of space you want to linger in. As in Norwegian Wood, entering into the space starts off with intrigue and can sometimes move into confusion. So you sit by the fire, biding your time, wishing for wine.

The menu and the name are both vaguely European, in need of focus. A few of the items on offer are ecstatically good, and much is good enough (if not unique enough) to warrant many return visits. There's one dish I especially liked that could be the foundation for a chain of slightly upscale, European restaurants riffing on Waffle House's "smothered and covered." It could happen, right? But then there are many mediocrities, too: serviceable sauces, dishes not bold enough to live up to their names on the menu.

In the end, though, after all this intrigue, one can't help but wonder where this restaurant is headed. It could go one direction and do one thing very well (isn't it good?), or it could go another and try to be too many things to too many people. Or maybe it's simply that this concept won't fly here (has this bird flown?). Whatever the case, hopefully this won't end the way Norwegian Wood does — in conflagration.

Got your guesses? Think I should go ahead and post the whole review? Or do you just want to find out the scoop on who it is and what they're up to? Let us know.

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