Omnivore - McDonald’s loves to answer your Tweets

But Burger King is catching up

Image

  • seancatania.tumblr.com/

Here’s a question that keeps you up nights: Which fast-food chain does the best job using social media? Overall, it’s McDonald’s (at war with Burger King), according to Unmetric, a company that just investigated the question. Some related observations of the study:

- Since January, Burger King has seen over 100% fan growth on Facebook, while McDonald’s has seen over 100% follower growth on Twitter.

- McDonald’’s replies to follower tweets faster than any other chain - in only 29 minutes. Burger King takes over two days to reply.

- Although In-N-Out has very little social media presence overall and rarely interacts with fans and followers on Facebook or Twitter, its few posts have seen cult-like engagement from fans, resulting in the highest overall engagement.

- Moving from burgers to burritos, Chipotle uses Twitter as a conversational tool to connect with followers, replying to 100% of its followers’ 15,002 tweets.

- Overall, 61% of fast food fans on Facebook are female.

Undoubtedly, McDonald’s is paying more attention to its social media marketing after its royal screw-up in January.