It was raining. Hard. I had spent the last few hours hiking through the Monteverde cloud forest reserve in Costa Rica, looking for the rare Resplendent Quetzal. That's a bird. Although it could also make a great name for a flamboyant Costa Rican wrestler or an immodest Costa Rican stripper. Anyway, I stumbled out of the cloud forest reserve, and spotted exactly what I needed for sustenance - a coffee shop. And not just any coffee shop, but one serving up their own locally grown and roasted coffee beans. The coffee was great, the exact pleasurable jolt I needed at that moment. I even bought a bag of beans to carry home to Atlanta with me, which is where things get even more interesting.
The name of the coffee shop, and the name on the bag of coffee beans, was Thrive Farmers Coffee. I was curious to learn their story, so I looked them up when I got back to my lodge and got a WiFi connection. I found their website and read words like, "reinventing the way coffee gets to you... farmer to table... true sustainability." OK, sounds interesting. Then I clicked on the Contact link, to see this:
THRIVE Farmers International Headquarters
215 Hembree Park Drive
Roswell, Georgia 30076
ROSWELL, GEORGIA??? You've got to be kidding me. I'm in the Costa Rican cloud forest, up a pothole-pocked road that took hours to traverse, and I come across a coffee company that I've never heard of that happens to be based in Roswell, Georgia?
It turns out, the Thrive Farmers Coffee story is a fascinating one. When I got back to Atlanta, I met up with their CEO, Michael Jones, who explained their unique approach to working with farmers. They even feature photos of the actual farmers on each bag of coffee. Better than try to explain it to you, I'll just point you to this detailed video they put together to tell their story. I've been enjoying a few of their coffees over the past few weeks, and you can buy them yourself at their website. It's like taking a trip to the Costa Rican cloud forest. Without all the rain.
Not only that, but I don't see an address listed anywhere. And surely this can't…
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