Wednesday, March 6, 2013
beer First Draft: Holly Pezzano
Posted by Stephanie Dazey @stephaniedazey on Wed, Mar 6, 2013 at 10:29 AM
Before Holly Pezzano started selling her Happy Hour Confections - cupcakes, muffins, waffles, and more made with craft beer - online, at both Ale Yeah! locations, and at Sweet Auburn Curb Market on Fridays, she felt challenged to make delicious treats from ales and lagers. Like Frozen Pints ice cream, she saw potential in the delicious brews craft-beer lovers have been enjoying at places like Wrecking Bar, Brick Store Pub, Five Seasons, and the Porter Beer Bar for years. "Once people discover what a versatile ingredient beer is, I feel pretty certain you'll start seeing people use it in their home kitchens a lot more often," Pezzano says. "I use it in shrimp scampi to save on the butter and as a marinade for meat. It carries flavors well and is fat-free. Seems like a welcome addition to the kitchen."
Since finding her foamy inspiration, Pezzano has created lemon hefeweizen cupcakes, milk chocolate Belgian ale waffles, and peanut butter porter brownies, to name but a few. And her business has taken off quickly, too, going from something she daydreamed about in between taking care of her son to a full-time gig that requires an employee. Creative Loafing caught up with Pezzano to discuss her craft-beer conversion, some upcoming local brewery collaborations, and where she most often finds herself sipping a cold brew.
Continue reading "First Draft: Holly Pezzano" by Austin L. Ray
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