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Monday, May 20, 2013

Customer chains himself to Aurora Coffee in VaHi

Dont be afraid of standing up for what you believe in, kid...
  • Philip Frobos
  • 'Don't be afraid of standing up for what you believe in, kid...'
In April, Aurora Coffee announced that it was closing the doors of its Virginia-Highland location at the close of business on May 21, which is... tomorrow. (Its Moreland Avenue location will remain open.)

The news sparked an outcry from loyal customers and neighbors, but nothing could be done. The landlord has different plans for the property and decided not to renew Aurora's lease.

This Saturday, a regular customer walked into the java joint, ordered a coffee, and nonchalantly chained himself outside the location in quiet protest. It wasn't a publicity stunt, Aurora's reps tell us.

"This was definitely not planned," says Philip Frobos, Aurora's marketing manager and lead barista. "It was sweet of him to do it though!"

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