Thursday, July 11, 2013

Lagunitas founder blows up at SweetWater

Posted By on Thu, Jul 11, 2013 at 12:48 PM

420.jpg
  • Courtesy SweetWater Brewery

The founder of celebrated California brewery Lagunitas, Tony Magee, issued a rather public rant this week after, apparently, receiving a cease and desist letter from SweetWater Brewing Company concerning the use of "420" on their bottles. Magee's story, embedded below, is equal parts angry rant, insider beer talk, pothead pissing contest, and a mild call for civility. The whole thing is entertaining without knowing the parties involved. Considering that both breweries come from that mid-nineties West Coast smoking-bowls-and-drinking-brews culture, though, it reads as a fascinating insight to an industry that's coming of age.

I've reached out to SweetWater for comment and will update the post if and when they respond.































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