Monday, March 31, 2014

SweetWater partners with Delta on select flights

Posted By on Mon, Mar 31, 2014 at 11:58 AM

  • Courtesy SweetWater Brewing

Passengers flying from Atlanta to New York City can finally enjoy a craft beer. On Thursday, SweetWater Brewing Company announced it's partnering with Delta Airlines to send one of its beers 30,000 feet into the air along with the usual suspects (Corona, Heineken, Miller Lite, and Blue Moon). Starting tomorrow (April 1), SweetWater's flagship brew, 420 Extra Pale Ale, will be available in its recently released can form on Delta's 34 daily flights between Hartsfield-Jackson and New York's LaGuardia Airport.

SweetWater Director of Marketing Steve Farace says that Delta apparently "had their ear to the ground," and that when the brewery announced it was buying a canning line, the airline got in touch. In addition to the daily ATL-NYC runs, 420 cans will accompany passengers on trips to Denver from April 7-9, when beer lovers from all over the country are heading to the Craft Brewers Conference in The Mile-High City. That's it for now, though.

"We're starting with [these routes] to see how it goes," Farace says. "Our hope is to grow it from there. We'll sit back down with the folks at Delta this summer to look at adding other destinations."

SweetWater, which was recently named the 19th largest craft brewery by volume in the country, will become only the third craft beer brand featured on Delta flights. The airlines East- and West-Coast shuttles stock Sam Adams and Sierra Nevada respectively. Farace is excited to keep the company of such big craft names, but more than that, he likes the local connection between SweetWater and Delta. "It was an organic fit to partner with a hometown airline - local brewery, local airline," he says. "We don't have plans to talk to other airlines at the moment."

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