Monday, April 11, 2011

Fifth Group announces seafood concept for Midtown

Posted By on Mon, Apr 11, 2011 at 9:56 AM

Last week, we mentioned that Fifth Group was planning a new concept for the former Vickery's location in Midtown. Today, the restaurant group announced that they will open a seafood restaurant called Lure in early 2012.

According to the press release, Micah Willix, currently the executive chef at Ecco, will oversee the kitchen at Lure in addition to his role at Ecco. The menu at Lure will not be limited to seafood from any one coast or region and will instead feature a variety of seafood from all over the world. The drink menu will be made up of draft beer, wines and creative cocktails.

Lure is located at 1106 Crescent Avenue NE in Midtown Atlanta and will be open for lunch and dinner daily. The property is undergoing extensive renovations in preparation for next year's launch. This is the first time Fifth Group actually owns the property that houses one of their concepts.

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