Omnivore - Fifth Group announces seafood concept for Midtown

Fifth Group to open Lure in former Vickery’s location.

Last week, we mentioned that Fifth Group was planning a new concept for the former Vickery’s location in Midtown. Today, the restaurant group announced that they will open a seafood restaurant called Lure in early 2012.

According to the press release, Micah Willix, currently the executive chef at Ecco, will oversee the kitchen at Lure in addition to his role at Ecco. The menu at Lure will not be limited to seafood from any one coast or region and will instead feature a variety of seafood from all over the world. The drink menu will be made up of draft beer, wines and creative cocktails.