Omnivore - The General Muir opens today
Jewish deli with chef Todd Ginsberg at the helm opens in Emory Point
The General Muir opens today in the Emory Point development at 1540 Avenue Place. Billed as a “loving tribute to the New York Jewish deli” from West Egg owners Ben and Jennifer Johnson, the General Muir is helmed by chef Todd Ginsberg, formerly of Bocado, and pastry chef Lauren Raymond, of Miller Union and Empire State South. For breakfast, diners can expect bagel platters with smoked trout salad or lox ($18-$21), a selection of handmade bagels ($1.75), and breakfast plates ($8-$10) like smoked salmon over latkes, hazelnut crusted french toast, and plenty of pastrami and eggs. For lunch, poutine (add chopped pastrami for $5), soups (matzoh ball, of course) salads, and sandwiches ($8-$12) like roasted turkey with portabella and lemon crème fraîche, reubens, and lamb sausage with eggplant spread and harissa slaw.
The General Muir is currently open for table service: Breakfast: Mon.-Fri., 7 a.m.-11 a.m. Lunch: Mon.-Fri., 11:30 a.m.-2:30 p.m. Dinner: Sun.-Thurs., 5:30-9 p.m.; Fri.-Sat., 5:30-10 p.m. Brunch: Sat.-Sun., 8 a.m.-3 p.m.
For quick, grab-and-go options, The Deli at the General Muir is open daily till 7 p.m. and serves bagels and sandwiches, salads by the pound, and pastries.
CL Culture Editor Wyatt Williams included the General Muir in his list of Five restaurants to watch in 2013: