Wednesday, January 30, 2013

The General Muir opens today

Posted By on Wed, Jan 30, 2013 at 11:31 AM


The General Muir opens today in the Emory Point development at 1540 Avenue Place. Billed as a "loving tribute to the New York Jewish deli" from West Egg owners Ben and Jennifer Johnson, the General Muir is helmed by chef Todd Ginsberg, formerly of Bocado, and pastry chef Lauren Raymond, of Miller Union and Empire State South. For breakfast, diners can expect bagel platters with smoked trout salad or lox ($18-$21), a selection of handmade bagels ($1.75), and breakfast plates ($8-$10) like smoked salmon over latkes, hazelnut crusted french toast, and plenty of pastrami and eggs. For lunch, poutine (add chopped pastrami for $5), soups (matzoh ball, of course) salads, and sandwiches ($8-$12) like roasted turkey with portabella and lemon crème fraîche, reubens, and lamb sausage with eggplant spread and harissa slaw.

The General Muir is currently open for table service: Breakfast: Mon.-Fri., 7 a.m.-11 a.m. Lunch: Mon.-Fri., 11:30 a.m.-2:30 p.m. Dinner: Sun.-Thurs., 5:30-9 p.m.; Fri.-Sat., 5:30-10 p.m. Brunch: Sat.-Sun., 8 a.m.-3 p.m.

For quick, grab-and-go options, The Deli at the General Muir is open daily till 7 p.m. and serves bagels and sandwiches, salads by the pound, and pastries.

CL Culture Editor Wyatt Williams included the General Muir in his list of Five restaurants to watch in 2013:

The General Muir: Todd Ginsberg's tenure at Bocado rightfully earned him a local following. As far as concepts go, the General Muir's angle on modern Jewish food is distinctive, uncharted territory for Atlanta. (An Atlanta restaurant that Isn't obsessed with pork? It almost seems impossible.) We're expecting scientifically perfected bagels for breakfast, corned beef sandwiches for lunch, and Ginsberg's inventive small plates at night. They plan to be open this month.

This post has been updated from its original version.

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